9 april, 2015Inga kommentarer

Emma Elwin for Gina Tricot – Scandinavian it girls

Premiere today for Gina Tricot's collaboration with Emma Elwin/Make it last titled Scandinavian it girls. Earlier we've seen Pernille Teisbaek from Denmark and later on it's Norway's turn with Hanneli Mustaparta. A very clever campaign if you ask me, which targets Gina's biggest markets AND drives traffic from three very big and professional bloggers.

The launch today appeals a little extra to me, since it focuses on sustainability. Am very curious on what Gina Tricot had in mind there, they have been participating in the buy and throwaway culture for quite some time with their low prices and lacking quality (not only them of course, this is how many chains are build up and it's a whole different discussion on whose fault that is).

So what did Gina Tricot come up with? A pre summer collection with sleek lines and white boho elements (hello there little caftan, come to mama!). Thankfully it's far from the ecologic is boring kinda vibe that was popular in the midst of the 00s, where everything sustainable was beige and ugly. And it's still in Gina Tricot super cheap prices, which makes me a little suspicious - where did they cut those costs? But anyways, props to Gina and Emma for a very nice campaign, spot on!

ginatricot_denim Denim trousers in Tencel, which is a nicer version of rayon - a regenerated fibre from cellulosa (yes, like a christmas tree in a pair of pants-form). The shirt is said to be Tencel too, but stated as 100% cotton in the online shop (which I dearly hope is wrong because that would be a monumental failure).ginatricot_kaftan Insert emoji with heart eyes!! (Yes, this is where I forget I actually hate boho in the winter. Enter denial of boho hatred and wear frilly tunics, skirts with pearls and neon embroideries in the summer - CHECK)ginatricot_culottes Culottes. Everyone will have to buy culottes this summer, otherwise the stores will drown in them. The no 1 silhouette for this summer.ginatricot_orangedressBeautiful! Emma reminds me a bit of Emma Watson, probably a lot because of her name and accent but also for her spirit in fighting for a good cause. Keep it up!

7 april, 2015Inga kommentarer

Striped linen shirt

randig_linneskjorta_ginatricot randig_hjärtaMycket förtjust i denna randiga linneskjorta från Gina Tricot. Den heter Theresa, anar därför att den är döpt efter en fantastisk exkollega till mig från tiden på Ginas designavdelning. Props till er ginagals, den är fab! Har mitt finaste smycke till, ett glittrande hjärta jag fått av mina syskon. Den passar förövrigt till allt. Vitt, svart, denim, marint osv osv. Investera i denna klassiska piece, blir din för enbart 249:-! (Hutlöst billigt!)

Just dazzled by this lovely striped linen shirt from Gina Tricot. It's named Theresa, possibly after an ex colleague of mine from my time at Gina Tricot's head office. Props Gina gals, this one is a total success! Wearing it with my most precious necklace, a sparking heart I got from my siblings. The shirt really goes with everything, White, black, denim, peacoat blue. Grab this long lasting wardrobe favorite, it's only 249:-!

29 mars, 2015Inga kommentarer

Portfolio work

Swish så var helgen över! Jäklarns vad fort den gick. I dag har jag mest pimpat den nya läggan lite, inte helnöjd med risiga tapeter men mycket går att gömma med tavlor, doftljus en masse och glimmigt krimskrams. Ska visa er snart. Och ni vet när jag målade akvarellkludd tidigare i veckan, det används just nu i en del av portfolion jag jobbar på. Så här ser de ofärdiga delarna ut:stardustport2 stardustport

stardustport3

Delar av en kollektion jag gjorde för Gina Tricot för våren 2014. Det ska till några modeillustrationer och plaggskisser och förklarande text. Portfolios är ju inte det lättaste, ingen är den andra lik. Det börjar i alla fall närma sig något. Om nån sitter på nått göttigt tips får man gärna dela med sig!

Upptäckte även sent igår att passet gått ut, vilket är jättedumt eftersom jag ska ut och resa på söndag. Så imorgon blir det upp i ottan och springa till passexpeditionen och be på sina bara knän. Håll gärna en tumme för mig!

Today I've been doing som interior decorating, not very happy with the walls right now. A lot of holes and weird discolored spots, so I am trying to hide it with paintings and blingy still lives. Also did some work on the portfolio, this is from a collection I did for Gina Tricot's SS14 campaign. It's not ready yet, I will add som explanatory text, some illustrations and som tech pack sketches. Hopefully it will turn out good in the end. 

Tomorrow I need to get up super early to apply for a new passport. Forgot it had expired and I'm leaving for Luxemburg on Sunday. Gaah, the panic! Feel free to keep your fingers crossed for me.

17 mars, 2015Inga kommentarer

I’ve got stripes

Stripes around my shoulders... Har blivit randtokig. Gillar allt som går i klassisk ljusblå. Hittat detta idag som jag kan tänka mig stoppa i shoppingkorgen. Linneskjorta för ynka 249:- från Gina Tricot och BH + trosa från Lindex för 179:- + 79,50:-ränder

Det är förmodligen våren som jiddrar med mig, är inte en särskilt randig människa egentligen men man har ju en sommargarderob och resten-av-året-garderob, och i min sommargarderob brukar den ljusblå randen snika sig in. Alltså ett gott sommartecken! Tänk så fint med ljusblå jeans, antingen slim med lite slitningar eller ljusa flares.

I just got an terrible itch för light blue stripy things. Must be because of spring, I've got a summer closet and an all-other-months-of-the-year-closet and in summer stripy things tend to find a way in somehow. This itch must at least mean summer's getting nearer! Would match it with light blue denims, either slim or flare.

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