Sandra Nicole Freiman designs fashion worlds. With a conceptual approach, Sandra tries to approach a wide scale of subjects in a multi-layered way, weaves a fairytale like story to be unfolded together with the viewer and still somehow believes in the idea of function following form in a work.
Her work responds to the surrounding environment and uses everyday experiences from the artist as a starting point. By applying a poetic and often metaphorical language, she uses a visual vocabulary that addresses many different social and political issues. Time and memory always play a key role. And so by merging several seemingly incompatible worlds into a new universe, she wants to amplify the desire for the familiar; for faith in man and hope in the unfolding globalised cold world.
After several years working for some of Sweden's biggest fashion brands Sandra decided to move to Paris in 2015 to take her design work to the next level. In Paris she freelanced with both mid level and luxury brands and finalised a master in contemporary fashion design.
Sandra Nicole Freiman currently lives and works in Stockholm. Please reach out on Linkedin